Advice, Articles 17 May 2022 Is Talent Necessary to Succeed? Is Talent Necessary to Succeed? Talent is a natural aptitude or skill. That’s it, that’s all it is. It’s not… Chris Woolman
Articles 10 May 2022 First Impressions Count First Impressions Count Imagine approaching a business or landing on a website that gives the impression of an amatuer design,… Renny Doyle
Articles 03 May 2022 You Have to Have Passion You Have to Have Passion It doesn’t matter what stage of your business you are in. You can be brand… Renny Doyle
Articles 26 Apr 2022 Take Steps to Ensure Your Clients Return Take Steps to Ensure Your Clients Return When you go to the store and buy something, have your car worked… Renny Doyle
Articles 12 Apr 2022 You Need a Personal Brand in Addition to Your Company Brand You Need a Personal Brand in Addition to Your Company Brand Branding is a very important part of building your… Chris Woolman
Articles 05 Apr 2022 Extreme Ownership Extreme Ownership There are two books that have impacted me the most over the years. The first is the Bible.… Chris Woolman
Articles, Events 04 Apr 2022 Detail Mafia Members Preserve and Protect a Wildland Type 3 Fire Engine Detail Mafia Members Preserve and Protect a Wildland Type 3 Fire Engine This past weekend, a small group of Detail… Chris Woolman
Articles 29 Mar 2022 Client Compounding Through Referrals Client Compounding Through Referrals No, we are not talking about compounds and polishes here. By definition, compounding means to increase,… Renny Doyle
Articles, Training 22 Mar 2022 Photo Gallery: March 2022 Advanced 5-Day Training & Certification Photo Gallery: March 2022 Advanced 5-Day Training & Certification Earlier this month, we wrapped up our first of two Advanced… Chris Woolman
Advice, Articles 22 Mar 2022 Turning Down Work Turning Down Work Like many of us, when I first started detailing, I was not charging enough for my work.… Renny Doyle
Advice, Articles 15 Mar 2022 Renny’s Tips for Building Your Customized Detailing Menu Renny’s Tips for Building Your Customized Detailing Menu When it comes to building a detailing menu, this may sound a… Chris Woolman
Advice, Articles 08 Mar 2022 Shift Your Perspective During Uncertain Times Shift Your Perspective During Uncertain Times Turn on the news, scroll through your social media feed, or even pick up… Chris Woolman
Advice, Articles 01 Mar 2022 Designing Your Simple Detailing Menu Designing Your Simple Detailing Menu Your customers are looking to you to be the expert. Design a menu that benefits… Renny Doyle
Articles 22 Feb 2022 Selling to Your Market Selling to Your Market Always detail at your customer’s desired level of spending. As a younger detailing professional, I misunderstood… Renny Doyle
Advice, Articles 08 Feb 2022 Finding Mentors Finding Mentors One of the smartest moves you will make is finding mentors. I have five mentors in my life… Renny Doyle
Advice, Articles, Marketing 11 Jan 2022 Use a Microscope to Evaluate Your Market Use a Microscope to Evaluate Your Market Last week I talked to you about listening to your market. This week… Renny Doyle
Advice, Articles 04 Jan 2022 Listen to Your Market: It’s Talking to You! Listen to Your Market: It’s Talking to You! When evaluating your market, don’t sell yourself, convince yourself! I’m not afraid… Renny Doyle
Articles 28 Dec 2021 Happy New Year! I hope you had a very Merry Christmas and I wish you a Happy and Prosperous New Year! You know,… Renny Doyle
Articles 13 Dec 2021 Saying Goodbye to Rick Goldstein Saying Goodbye to Rick Goldstein Last week our detailing family lost one of its greatest ambassadors, Rick Goldstein, owner of… Renny Doyle
Articles, Events 11 Dec 2021 Operation Sleigh Shine 2021 was a Success! Operation Sleigh Shine 2021 was a Success! Scott Macha of Total Eclipse Detailing in Oxford, Maine started Operation Sleigh Shine… Chris Woolman
Articles 07 Dec 2021 The Benefits of Offering Gift Cards The Benefits of Offering Gift Cards It’s kind of hard to fit a detail or a ceramic coating job under… Chris Woolman
Articles 30 Nov 2021 Do You Have a Passion for Detailing? Do You Have a Passion for Detailing? Find your passion. Figure out what you love and do that. If you… Chris Woolman
Articles 23 Nov 2021 We Can Be Thankful! We Can Be Thankful! Exactly one year ago, we looked back on 2020 and looked forward to a more prosperous… Renny Doyle
Advice, Articles 15 Nov 2021 Own Your Mistakes As we go through life as entrepreneurs, we are going to make mistakes. It’s inevitable. Big deal right? Everybody makes… Chris Woolman
Articles 01 Nov 2021 The Secret to Accomplishment The Secret to Accomplishment It doesn’t matter what you say, what you post on Instagram or how many motivation memes… Renny Doyle
Articles, Events 26 Oct 2021 Photo Gallery: Nationwide Extreme 1-Day Training Event Photo Gallery: Nationwide Extreme 1-Day Training Event This past weekend, Detailing Success Double Black training centers across the country trained… Chris Woolman
Advice, Articles 18 Oct 2021 Building Fulfilling Relationships Building Fulfilling Relationships Real success, the kind that exists on multiple levels is impossible to gain without building great relationships.… Renny Doyle
Advice, Articles 11 Oct 2021 Become a Master of Your Craft Become a Master of Your Craft Never in the history of the detailing industry has there been more opportunity, more… Renny Doyle
Advice, Articles 05 Oct 2021 Shop Your Local Market and Evaluate Your Competition Shop Your Local Market and Evaluate Your Competition When you go to the doctor for a check-up or if you… Renny Doyle
Advice, Articles 28 Sep 2021 Spend Capital Where It Counts Spend Capital Where It Counts You are excited about your new business and to a car guy or gal, a… Renny Doyle
Advice, Articles 21 Sep 2021 Knowledge is Not Power. Applied Knowledge is Power Knowledge is Not Power. Applied Knowledge is Power We hear this all the time, “Knowledge is Power”. The more educated… Renny Doyle
Articles, Training 21 Sep 2021 September 2021 Advanced 5-Day Training Photo Gallery Last Week’s Advanced 5-Day Training Photo Gallery Last week was incredible. We completed another Advanced 5-Day detailing training class and… Chris Woolman
Articles, Detailing Products 13 Sep 2021 13 Sep 2021 Video: MAKE Your DREAMS Come True with DREAM MAKER from P&S Detail Products and Gordon McCall P&S Dream Maker DREAM MAKER is the latest offering from P&S Detail Products. It was developed for the Official McCall's… Chris Woolman
Advice, Articles 07 Sep 2021 Building a Financial Foundation Building a Financial Foundation I have had some incredible mentors in my life. One of my primary mentors, Walt, was… Renny Doyle
Articles 23 Aug 2021 Part Time & Full Time Detailing Part-Time I have worked with dozens of detailing entrepreneurs who started out part time. Many where close to retirement and… Renny Doyle
Articles, Events 17 Aug 2021 Photo Gallery: The Detail Mafia, P&S Detail Products and The Rag Company in Monterey for Car Week The Detail Mafia, P&S Detail Products and The Rag Company in Monterey for Car Week A carefully selected team of… Chris Woolman
Advice, Articles 08 Aug 2021 Be Prepared: Success Means Sacrifice Be Prepared: Success Means Sacrifice You need to ask yourself: Am I prepared to work the hardest I have ever… Renny Doyle
Articles 08 Aug 2021 Meet Alejandro Bonilla Meet Detail Mafia Member, Alejandro Bonilla Detail Mafia member Alejandro Bonilla was born and raised in San Jose Costa Rica.… Chris Woolman
Articles 03 Aug 2021 Welcome the July 2021 Detailing Success Graduating Class Welcome the July 2021 Detailing Success Graduating Class Last week we wrapped up another amazing Advanced 5-Day Detailing Class at… Chris Woolman
Advice, Articles 03 Aug 2021 Can You Make a Detailing Business Succeed Within Your Market? Can You Make a Detailing Business Succeed Within Your Market? Many people approach and ask me what it takes to… Renny Doyle
Articles 27 Jul 2021 Meet Robin Marquez Meet Detail Mafia Member, Robin Marquez Meet Robin Marquez, owner of Signature Auto Detail Hawaii in Hawai on the island… Chris Woolman
Articles 05 Jul 2021 Meet Bill “The Buffman” Quinn Meet Bill “The Buffman” Quinn You earn a nickname be being passionate, and Bill Quinn is very passionate about what… Chris Woolman
Articles, Events 05 Jul 2021 Air Force One Detailing Team Returns to Seattle’s Museum of Flight Air Force One Detailing Team Returns to Seattle’s Museum of Flight After two years, and thanks to a very generous… Chris Woolman
Advice, Articles 22 Jun 2021 Think About the Lifestyle You Want! Think About the Lifestyle You Want! When thinking of your detailing business, think about the lifestyle you wish to have.… Chris Woolman
Articles 31 May 2021 What Would I Do Different? What Would I Do Different? Hundreds of times a year I am asked one particular question more than any other:… Renny Doyle
Articles, Projects 24 May 2021 Special Project: Detailing Squad 51 from Emergency! Special Project: Detailing Squad 51 from Emergency! If you grew up in the 70’s and 80’s, there’s a good chance… Chris Woolman
Advice, Articles 10 May 2021 Small and Specialized vs. Large and Volume-Based Detailing Businesses Small and Specialized vs. Large and Volume-Based Detailing Businesses Many times I see people wanting to go big within detailing.… Renny Doyle
Articles 06 May 2021 Retail vs. Wholesale Detailing Retail vs. Wholesale Detailing Some of you have been in the detailing industry for years and know all the terms… Chris Woolman
Articles 03 May 2021 Mobile of Fixed Location? Mobile or Fixed Location? Let's start out by giving you some basic terminology... Mobile Operation: This is where you build… Chris Woolman
Advice, Articles 27 Apr 2021 Envisioning Your Detailing Business Envisioning Your Detailing Business When I started my detailing business, it was never about the right logo, the right timing,… Chris Woolman
Articles 21 Apr 2021 Procrastination Is a Thief in the Night I talk all the time with people who love viewing the detailing world from the safety of their porch or… Renny Doyle
Articles, Detailing Products, Videos 12 Apr 2021 12 Apr 2021 P&S Enviro-Clean Degreaser: What Makes it Better? P&S Enviro-Clean Degreaser: What Makes it Better? This article is written by Prentice St. Clair, CD-SV, RT Director of Training, P&S… Chris Woolman
Articles 05 Apr 2021 Detailing Businesses are Easy to Start, Right? Detailing Businesses are Easy to Start, Right? I talk with all too many people who love this view of the… Chris Woolman
Articles, Detailing Products 29 Mar 2021 An Overview of Ceramic Coatings and the P&S Double Black Inspiration Coating Line An Overview of Ceramic Coatings and the P&S Double Black Inspiration Coating Line Ceramic coatings have been used in industrial… Chris Woolman
Articles, Detailing Products 29 Mar 2021 New Ready-to-Use P&S Double Black True Vue and Dynamic Dressing New Ready-to-Use P&S Double Black True Vue and Dynamic Dressing One product that has always been missing from Renny’s P&S… Chris Woolman
Articles 23 Mar 2021 Is the Timing Right to Start a Detailing Business? Is the Timing Right to Start a Detailing Business? Many markets are flooded with detailers. You need to face reality… Renny Doyle
Articles 01 Mar 2021 Three Types of Detailers. Which Are You? Detailing has become a serious trade and a true artform when performed at the highest levels. It is a highly-competitive… Chris Woolman
Articles 22 Feb 2021 Take Inventory of Your Time We are all given the same amount of time each day. Imagine if we were all given the same size… Chris Woolman
Articles 15 Feb 2021 Detailing is More than Just a Business Detailing has provided me with a lifestyle and I am a healthy, living millionaire. While I may not be as… Chris Woolman
Articles 09 Feb 2021 What is Detailing? Detailing can mean many different things to different people depending on where you live and what your local market’s economic… Renny Doyle
Articles 25 Jan 2021 Reality Check: You Have to be Better than Average I want you to learn the meaning of the word average: “of no exceptional quality or ability.” If you perceive… Chris Woolman
Advice, Articles 19 Jan 2021 How Old is Too Old to Start a Detailing Business? Many of the individuals I see entering the detailing industry today are middle aged, in their late thirties to late… Chris Woolman
Articles 11 Jan 2021 Do You Need Incredible Skills to be a Detailer? Detailers are not born, they are developed and refined. I have trained, coached, and mentored a wide variety of people… Renny Doyle
Articles 04 Jan 2021 What is Your Why? Why start a detailing business? Or, why did you start a detailing business? Do a little mind mapping by writing… Chris Woolman
Articles 28 Dec 2020 2021 Could Be Your Best Year Yet! 2021 could be your best year yet. Not just better than 2020 (a low bar for almost everybody), but it… Chris Woolman
Advice, Articles 21 Dec 2020 Count Your Blessings… Be Grateful Thinking about the last year, despite all its challenges, we have a lot to be thankful for. As we wrap… Renny Doyle
Articles 20 Dec 2020 Detailing Tip: Pet Hair Removal Does it take you a long time to vacuum a car? Seems like it takes me forever! Mix in a… Chris Woolman
Articles 14 Dec 2020 Great Customer Service is Essential Great Customer Service is Essential Making a sale and getting paid today is a great feeling, but do you know… Renny Doyle
Articles, Detailing Products 17 Nov 2020 New P&S Detail Products RAGS to RICHES Premium Microfiber Detergent Did you see the big reveal last week during The Rag Company’s TRCMA online event? TEAM P&S (Dave Phillips &… Chris Woolman
Articles 25 Oct 2020 Hiring Employees You’ve opened your doors, your marketing efforts are working, and now it’s time to get some help to handle the… Chris Woolman
Articles 19 Oct 2020 A Never-Quit Attitude Some watch things happen, some make things happen, while others wonder what happened. A never-quit attitude is a major element… Chris Woolman
Articles 12 Oct 2020 Identify Your Core Values and Live by Them What are core values? They are principles that guide all of your decisions or your company’s actions. They are the… Chris Woolman
Articles 05 Oct 2020 Passion Wins Battles and Builds Success How much do you want your business? I mean, really want it? Can you taste the need? Will you immerse… Renny Doyle
Advice, Articles 28 Sep 2020 Hurry Up and Wait Let me tell you, I wanted to succeed and needed to succeed as quickly as possible, but I knew that… Renny Doyle
Articles 21 Sep 2020 Hustle & Patience, The Ingredients of Success One of the key elements you need in business is the ability, desire and drive to hustle. If you can’t… Chris Woolman
Articles 31 Aug 2020 Do You Have “Detailing Eyes”? One of the most difficult talents a true pro-level detailer can have is a good eye. This is far more… Chris Woolman
Articles 24 Aug 2020 Who Makes a Good Detailer? If you consider yourself a car guy or car girl, this is one of the leading traits that indicate detailing… Chris Woolman
Advice, Articles 18 Aug 2020 Birds of a Feather Flock Together When happy, success-based professional detailers get together, we mentor each other and share information. Finding a group that is truly… Renny Doyle
Articles, Detailing Products 05 Aug 2020 Detailer Tip: Paint Gauges Everyone get’s all hung up on paint polishing and therefore paint perfection, but before you go there, you need to… Chris Woolman
Articles 05 Aug 2020 Have a Major Drive to Succeed… Don’t be Average! When I first opened my business detailing private aircraft, the people at the airport had bets on how quickly I… Renny Doyle
Advice, Articles, Detailing Products 04 Aug 2020 Detailer Tip: P&S Brake Buster in an IK Foam Pro 12 Sprayer and More! Want to change your life when it comes to wheel cleaning? Try using P&S Brake Buster in the new IK… Chris Woolman
Articles 04 Aug 2020 Detailing Realities for the New Detailer Detailing is a physically demanding business. You need to enjoy working with your hands and be in condition to perform… Renny Doyle
Articles 27 Jul 2020 Your Timeline to Success As a small business owner, I’m often asked, “How long were you in business before you made a profit?” My… Chris Woolman
Articles, Detailing Products 27 Jul 2020 Detailer Tip: Make an Extra $150 per Detail! Want to make an extra $150 per detail or ceramic coating job in less than 30 minutes? We are getting… Chris Woolman
Articles, Training 20 Jul 2020 July 2020 Detailing Success Advanced 5-Day Training Congrats to Armin Avila, Michael Botelho, Rick Walling and Robert Phillips. These fine gentlemen just completed our July 2020 Advanced… Chris Woolman
Articles, Detailing Products 20 Jul 2020 Always do this Before Installing a Ceramic Coating The most important step before you install any ceramic coating is the last step… removing any and all compounding and… Chris Woolman
Articles, Events 14 Jul 2020 Team P&S Adventures in Boise (Boy See), Idaho Last Week Last week, Keith Duplessie, Kyle Clark, Sydni Gwinn and Chris Woolman gathered in Boise (pronounced: Boy See), Idaho to take… Chris Woolman
Articles, Detailing Products 14 Jul 2020 Product Spotlight: Clarity Creme Glass Polish One of the biggest challenges for detailers is the ability to create crystal clear glass. Over time, exterior glass accumulates… Chris Woolman
Articles 14 Jul 2020 14 Jul 2020 Dick Nelms: The Real Deal, A Real Hero This week, we are taking look back at The Detail Mafia’s Air Force One Detailing Team. This would have been… Chris Woolman
Articles 14 Jul 2020 Detailer Tip: The “Full Detail” When you use the term “full detail,” your customer reads that as being complete and all inclusive. So, if the… Renny Doyle
Articles, Detailing Products 29 Jun 2020 All New INSPIRATION VUE Glass Coating P&S Detail Products has just added INSPIRATION VUE Glass Coating to the growing lineup of INSPIRATION coating products. VUE is… Chris Woolman
Articles, Detailing Products 29 Jun 2020 All New INSPIRATION SOLE Yearly Ceramic Coating & Enhancer P&S Detail Products has just released INSPIRATION SOLE, the latest addition to the Renny Doyle Double Black Collection. SOLE is… Chris Woolman
Articles 29 Jun 2020 Setting the Bar at the Right Level Show-car detailing, concours-level detailing, supercars, hyper-cars, rare muscle cars, and the finest luxury vehicles in the world are your goal.… Chris Woolman
Advice, Articles 22 Jun 2020 Making that Personal Connection with Your Detailing Clients Author Jeffrey Gitomer has a wonderful quote I love: “Customer satisfaction is worthless. Customer loyalty is priceless”. I believe connecting… Chris Woolman
Advice, Articles 15 Jun 2020 The Many Benefits of Trust The Many Benefits of Trust Over my career, I have been able to connect with a wide range of customers;… Renny Doyle
Articles 08 Jun 2020 The Struggle of Being a Detailer and a Businessman or Businesswoman The Struggle of Being a Detailer and a Businessman or Businesswoman By: Chris Parker, Detail Boss Many detailers I’ve met… Chris Parker
Advice, Articles 08 Jun 2020 Detailer Tip: Thank-You Cards Detailer Tip: Thank-You Cards Make certain to always leave a handwritten thank-you card with your clients, especially new ones. You… Renny Doyle
Articles 08 Jun 2020 The Importance of Perceived Value The Importance of Perceived Value By: Renny Doyle, Detailer of Air Force One I love the saying that “image is… Renny Doyle
Articles, Detailing Products 01 Jun 2020 New Product! P&S Iron Buster Wheel & Paint Decon Remover New Product! P&S Iron Buster Wheel & Paint Decon Remover Everyone has been pretty excited about this one. P&S just… Chris Woolman
Articles 01 Jun 2020 The Importance of the Right Reputation Photo: Kyle Clark, Xtreme Detailing The Importance of the Right Reputation Building a reputation does not happen overnight, but your… Renny Doyle
Articles 01 Jun 2020 Ten Common Success Traits for New or Expanding Detailing Businesses Ten Common Success Traits for New or Expanding Detailing Businesses Last week we looked and the ten most common mistakes… Renny Doyle
Articles 26 May 2020 Doing Whatever It Takes Please welcome our contributing writer Chris Parker of Detail Boss in Scottsdale, Arizona. He and his brother Christian trained with… Chris Parker
Articles 25 May 2020 10 Common Mistakes That Can Kill a Detailing Business 10 Common Mistakes That Can Kill a Detailing Business I see ten common factors that play a part in the… Renny Doyle
Articles, Detailing Products, Videos 18 May 2020 P&S Detail Products ODOR DOC Odor Elimination Kit! The all new P&S Detail Products ODOR DOC Odor Elimination Kit the latest addition to the Renny Doyle Double Black… Chris Woolman
Articles 18 May 2020 It’s Not Who You Know, But who Knows About You Become famous in your market. By getting out and becoming known and likable, people will share your name and services… Chris Woolman
Articles 11 May 2020 Image is Everything! You want to look good, really good from the very first day you start detailing, right? Well, here are a… Renny Doyle
Articles 11 May 2020 Steak and Profitable Detailing Hungry? Yeah, me too! So, you go to a nice family restaurant and order a juicy steak with a side… Renny Doyle
Articles, Detailing Products 05 May 2020 Looking for a Good Surface Sanitizer for Detailing? P&S JS600 Properly sanitizing the interior of a car as part of your detailing services has never been more important than it… Chris Woolman
Advice, Articles 05 May 2020 When Should You Fire Your Boss? The answer is simple, but the decision is not an easy one… When your detailing has proven that it provides… Renny Doyle
Articles, Events, Training 29 Apr 2020 Congrats to our March 2020 Advanced 5-Day Detailing Certification Training Class Congrats to our March 2020 Advanced 5-Day Detailing Certification Training Class. Our most recent graduates are... Mike Smith WOT Auto… Chris Woolman
Articles 28 Apr 2020 Quick Detailing Tip: Pad Drying… Our friend Mike Phillips of Autogeek shared this fun little tip with us years ago. Pick up some bulk Velcro… Chris Woolman
Articles 28 Apr 2020 Quick Detailing Tip: How to Properly Fold a Microfiber Towel for Maximum Use and Control Seems like something very basic, but you might be surprised at how many detailers we see holding their towels wrong,… Chris Woolman
Articles, Training, Videos 10 Mar 2020 10 Mar 2020 Video: 2-Day Efficiency Training at Detail Boss Last month, Chris and Christian Parker, owners of Detail Boss in Scottsdale, Arizona hosted a 2-Day Efficiencies Training for a… Chris Woolman
Articles 19 Feb 2020 19 Feb 2020 Renny Doyle Inducted into the 2020 IDA Hall of Fame Renny Doyle was inducted into the very first International Detailing Association’s Hall of Fame Class. Nominated from among his peers… Chris Woolman
Articles, Detailing Products 13 Feb 2020 New Product: P&S INSPIRATION Fabric Coating Protectant Automotive fabric and carpet interiors are absolutely beautiful when they are in new condition. However over time they tend to… Chris Woolman
Articles, Detailing Products 17 Jul 2019 P&S Detail Products’ Bead Maker is Now Boeing D6-17487 Approved! BEAD MAKER adds another achievement! P&S Detail Products is pleased to announce that BEAD MAKER is now officially designated as… Chris Woolman
Articles, Uncategorized 01 Jan 2019 Who is Renny Doyle? Renny Doyle, CD-SV, RT Owner, Detailing Success Founder, The Detail Mafia Detailer of Air Force One Renny Doyle was born… Chris Woolman
Articles, Events, Projects 04 May 2018 Renny Doyle’s Detail Mafia On Ground at Seattle’s Museum of Flight Managing Largest Air Force One Detailing Team in 14 Years The Agenda: Continued Preservation of Original Presidential Jet Air Force One + 16 Multimillion-dollar Aircraft SEATTLE, WA July 24, 2017 - They… Jody Sedrick No Comments
