Renny Doyle, Master of the Art of Detailing
Renny Doyle takes you to a higher level of detailing than you ever imagined possible
Regardless of how long you have been detailing or the level of your expertise, Renny Doyle's Detailing Success takes you to a higher level than you ever imagined in the business of detailing.
Some of our detailers have yet to cut their teeth on a power buffer, while others have been winning awards for their detailing and paint revitalization work at local car shows for 20+ years. Some of our detailers just want to learn the 'business' of detailing so they can offer a higher and more versatile menu of services, but all of our team members are comprised of detailers who have a deep passion for cleaning, maintaining, and restoring the paint and beauty of all types of vehicles.
Comprehensive, enlightening, inspiring, and productive ...
... Detailing Success training also comes with a warning: Intense. Demanding. Energetic, Challenging! Renny believes in setting expectations up front. Mastering any activity, automotive and aircraft detailing included, is not for the hardheaded or halfhearted. By his own admission, Renny's training is for only those detailers dedicated to “learning and earning” success on a level very few detailer's will ever realize!
Teacher & Mentor
In spite of its challenges, Renny’s approach to training is simple, but it is aimed at exploiting your existing knowledge (whether that is one year or 20 years), while loading our students up with new information. We introduce our detailers to new tools and innovative professional-grade products; to affordable and effective business and marketing strategies; superior customer service concepts; and ongoing support and mentoring through weekly webinars, online forums, and a leadership panel within the network.
As a mentor, Renny will inspire you to perfect your skills and technique, hone your instincts and keen eye for perfection, reset your priorities, and take a more thoughtful, practical approach to fulfilling your dreams as a detailer.
By learning how to sharpen your techniques, use more innovative products, invest in better equipment, and develop a deeper understanding of your customer’s needs, Detailing Success instills the confidence you need to be the best detailer in your market area, thereby bringing in higher than average profits doing what you love to do. If you have treated detailing like a profitless hobby, Detailing Success will change that!
If mastering the science of detailing and then crafting it into an art is truly where your priorities lie, then earning a detailing certification from Detailing Success is where you need to be!
An Unprecedented Network of Support
In the past 20 years, Renny Doyle has trained and built a staff of over 50 detailers operating their own highly successful detailing businesses nationwide. You will stay connected after your training is complete, with a network of hundreds of Renny’s instructors, interns, mentors, and students with whom you can engage, share ideas, work on shared projects, and get advice. That is rare in the real world of detailing!
Known as the “Detail Mafia”, Renny’s worldwide brotherhood of detailers are famous for their commitment to continued detailing education through group projects, weekly webinars, annual meetings, and closed forums where they share common problems and solutions. They are also very proactive in community projects and often come together to help communities in need like cleaning up emergency vehicles, damaged after Hurricane Sandy on the New Jersey coast.
Few professional detailers find the perfect blend of skill and profitability. Detailing is a business to us, and not a hobby. The art of detailing is important, but profiting from your work is imperative. At Detailing Success, we don't let you forget it!
Apply for Detailing Success Training
Real world detailing knowledge, precision skills, and lifetime support - that's the Detailing Success way!
Detailing Success accepts only serious, like-minded auto appearance professionals. If you enjoy mentoring others and are willing to cross state lines to help a fellow detailer with community projects, Download our application here and submit it online. You will get a response within 24 business hours.
The curriculum includes the key detailing industry elements important to profitability.
- Paint Correction
- Dry & Wet Sanding
- Application of Interior & Exterior Coatings
- Swirl Removal
- Car Show Prep
- Headlight Repair
- Scratch Removal
- Deep Scratch Removal
- Power Buffing & Polishing
- Renny Doyle Reflow Method
- European Steam Cleaning
- Interior Stain Removal
I went to Renny when I was just detailing part-time and still had a full-time job. I have been on the Air Force One Detailing Team but one year I couldn't go because my job wouldn't let me off. This fall, I was able to quit my job and I have gone into partnership with a tire and auto store. What a difference it has made being able to run my own business! Renny taught me how to manage the detailing division of the business and some days I am in the office all day working with customers. We also just hired two window film installers to help us expand our services and improve the time in which we turn jobs around. Thanks, Renny!
My father and I went to Renny for One-on-One training to expand our business and grow our knowledge. We gained so much more with the ongoing training and the support we have received from him and the fellow Detailers. The training has helped us with business management, as well as taking the paint correction into our restorations. We were also invited to be part of the Air Force One Detailing Team and, Wow ... we will never forget that experience!
I trained with Renny 5 years ago and since then, we have been on fire! I did the solo training with him. Being part of the Detail Mafia is the best, as well as hanging out with the longtime guys!
I met Renny first as a detailer, and then as my trainer. We forged a good relationship right away and what struck me as unique, was his unbending support and encouragement for ME to be a success. I trained One-on-One in Boise before his move to southern CA, and I had already been detailing for about 13 years when I went. When detailers ask me about training, the cost, and the value, I always come back to a similar thread. That is, the value of the training is in the long term relationship as a member of this detail group. The ongoing technical bulletins, professional workshop opportunities, support, growth, etc. is what strikes me as unique and a true benefit to my business. In short, I should have kept the money I used on products and equipment years earlier and just spent it on training. That has been the guide to my success.
I went to Renny's training in 2010 and it took me to the next level. If you are thinking about going, it will change your business for the better. It's a detail family!
In October 2013, I made the decision to find the best trainer to learn auto detailing, whereby every search led me to Renny and Diane Doyle at Detailing Success. Finally in February 2015, all paths led to Big Bear, CA and I knew upon meeting Renny and Diane that this was one of the best decisions I made for my business and training. When you are ready to take your business and auto detailing experience to the next level, give them a call. Renny and Diane are simply the BEST!
Renny Doyle is one of the top 10 detailers in the world in my opinion. It was a true honor to be able to learn from one of the best. Renny and Diane bent over backwards to help me out during my visit, and being part of his Detail Mafia has been a boon to my business. I highly recommend to anyone who wants the best of the best in terms of training and support for auto detailing. Since my training with Renny, I’ve gone on to be the highest rated detailer in the Monterey peninsula, and now have two physical shops, one in Monterey and one in San Jose.
Renny is a true master with an authentic desire to better the detailing industry and detailers alike. I have saved a lot of time, money, energy, and effort by taking the small groups course before starting my business.
The thing people need to understand is that when you train with Renny, it's not over when you leave Big Bear. You've only just started the machine. Other companies will take your money and give you some training, but that's it. You're never going to hear from them again. With Renny and The Detail Mafia, we are constantly in contact through our private forum, continuing education opportunities, special detailing events, weekly webinars, and so much more. I couldn't imagine where my business would be without Renny, Diane, and the Detail Mafia.
I attended the small group training last November and found the training relevant for the real world. Working on small class vehicles and everyday drives prepared me for full time detailing. With the ongoing support of the Detail Mafia, I stay informed of new products, new technology, and new techniques. Training with Renny is what sets me apart from the other detailers in town.
My brother, father and myself attended Renny's private 6-day training course in 2011. We grew up detailing as a hobby, but Renny's class turned us into professionals. Giving the foundation in easy-to-understand terminology, and teaching the applications in detailing, truly set the pace for our business' immense success today. The support by not only Renny and Diane, but the entire Detailing Success Network he's created has been truly, hands down the golden nugget to Renny's course. We are all family and mentor each-other daily. I can't speak highly enough about Detailing Success!
Renny trained me on many different professional detailing products, not just one product. I was able to use different types of machines and really improve my skills to a professional level. Since I went through Detailing Success training, my business has improved tenfold. I am happier; I work less; make more money; and I have learned how to place value my work and in my ability. I stand up for myself and no longer let customers take advantage of me in regards to price. Renny and Diane are awesome and I highly recommend this training to anyone who wants to improve their business.
Training with Renny and Diane Doyle changed my life! I was seeking to be the best and knew that would only happen training with Renny. He is a master at what he does and thanks to him, my business has exploded.
I was already certified from another school when Rigo told me about their new Latino Detailing Classes. I wanted to be part of the first class, but I wasn’t sure whether I could learn anything new. I was wrong! It was a great experience, much better than any of the other training I had been through!
I had been detailing for over 15 years when I decided I needed help in my business. I searched all over with it different detailing training courses and certifications and I kept going back to Detailing Success. I liked the private training plan that was presented to me. Even though this course was a significant investment in myself and my business, it was well worth the money.
I attended One-on-One training with Renny at the start of my detailing career. It was hands down the best thing I ever did for my detailing business. I had barely gotten off the ground before training with Renny. With what I learned during my time with him, my business just blew up. Business has been great ever since and it just keeps getting better due to my relationship with Renny and The Detail Mafia.
Attending one on one training with Master Detailer Renny Doyle was a game changer. Learning tried and true methods, cutting edge innovations and industry specific best business practices gave me the confidence to take my detailing business to the next level. Best of all though, is the follow up fellowship and support one receives through membership in the Detail Mafia.
I have been to 4 or 5 Detailing Success East Coast Training events, and I look forward to the next one. We get together and work next to each other on actual detailing skills. This training is invaluable as it keeps us all on the same page and up to date with what's working and what's new. New friendships are always formed and old friendships are strengthened. Manufacturers are often presenters and their connection with our group gives us the advantage over the rest of the detailing industry.
I was in business for a couple years before I attended training with Renny and Diane. After the training, our shop not only grew in revenue but more importantly we started to become profitable. The training not only taught us new techniques in how to properly detail a car, but they also taught me so much about the business side of detailing. One of the best parts of training with Detailing Success is the after-training support you are a part of through their private forum. You learn so much with the help of the community that Renny and Diane built. If you want to be in a detailing business, training with them is the best thing you can do for your business.
I cannot say enough about how private One-on-One training with Renny has helped my business! I knew little to nothing about detailing when I met Renny, and now I feel that I can tackle any job! Learning the skills that I have were just the beginning. The on-going support from being a part of The Detail Mafia, the networking with product manufacturers, and all of the projects I have been lucky enough to have been a part of, has absolutely catapulted my business further than I could have imagined!
I attended other training and I am certified by the International Detailing Association (IDA), but when I met Rigo and Renny at SEMA, I knew of their reputation as Air Force One Detailers. Myself, Kike, Rigo, and Sergio have started a movement in Hispanic business communities to show Latino detailers how to offer a much higher level of service to a much bigger car market. I can honestly say that Detailing Success Latino Training changed our lives. It gave us tools to share with customers so they understand why a $125 detail is an investment in their automobile.
I have never been shy about the fact that I grew up on the rough streets of South Central Los Angeles. I want to share my own success in the high-end detailing business with others like myself who are trying to build a profitable business and a better life for their families doing something they love like taking caring of cars. I never dreamed I would be working on historic museum icons and multi-million-dollar car collections, until I met Renny. He showed me the whole business, not just how to wash and polish a car. Learning to do it correctly, getting paid a professional wage for your skill, and being recognized for it in your industry really is a life-changing experience.
I had certifications from two detailing schools but I always had the feeling I could do it better. Over time, you start trying things on your own but without professional guidance, you are just wasting your time. The amazing thing about Detailing Success Latino is that you learn as much about what not to do as you do learning how to do what is right. Furthermore, there are weekly webinars and the whole Detailing Success Network of experienced detailers to ask questions and from which to get advice.
Female Detailers Welcome!
Professional female detailers make up a small percentage of detailers nationally, but Renny has trained some of the best. Renny's wife Diane, and three of his daughters, Ryan, Delaney, and Daryn are all excellent detailers in their own right.
The 2015 Air Force One Detailing Team consisted of five women detailers, and there have been at least two on every AFO over the past five years.
Detailing is about passion, skill, and precision. There is nothing in those three qualities that women do not have as a natural ability, and none that they cannot conquer as well as any man!
Coming in April!
Extreme 1-Day Training
All aspects of running a professional detailing business are covered:
- Double Black Interior System
- Paint Correction
- Flex certifications
- Proper prep & installation of Inspiration Ceramic Coating
Cost is $500 per person
JL's Showroom Detailing
Saturday, April 15 from 8:30 a.m. - 5:00 p.m.
515 S Wickham Rd, Melbourne, FL 32904
(321) 722-2255 or firstname.lastname@example.org
Training conducted by Detailing Success Certified trainer Justin Labato. Only 4 spots available & 1 spot remaining!
Saturday, April 1 from 8:30 a.m. - 5:00 p.m.
1629 Wayne Street, Auburn, IN
(260) 333-3184 or email@example.com
Training conducted by Detailing Success Certified trainer Mike Liebing. Only 4 spots available & filling up fast!
Next date: Thursday, June 1, 2017