Renny Doyle Podcast 125: Special Guest Michael Barnett

This week, Renny’s special guest is his old friend, Michael Barnett. The two discuss Michael’s new book, Customer Relationship Imprinting, the importance of providing great customer service and the difference it can make in your business.

Michael Barnett is a connector of people and ideas. As a seasoned speaker, trainer and marketing professional, he spent many years helping businesses develop their brand, and advertising initiatives. However, after seeing significant broken links between brand promises and service deliveries, Michael began to move his focus into the customer service space.

As a customer service expert, Michael has brought a unique perspective that is both refreshing and insightful to the customer service world. He has not only added phrases such as “Relational Velcro,” and “Customer Relationship Imprinting,” to the CX lexicon, but he has developed Six-Sided Service; a cohesive customer-centric approach that helps businesses significantly attract, acquire and retain more customers through six specific disciplines.

Michael is the Chief Service Office, Lead Trainer and President of, and lives in Southern California, where he can often be found at the beach with his wife and two daughters.  You can find Michael’s book and more at

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