Detail Training For Anyone Interested In Perfecting Their Skills to Build a Profitable Detailing Business!

Accepting less than 60 detailing students per year, from the impassioned beginner who has never felt the power of an electric polisher in their hands, to the 20-year veteran ready to take their business to a higher level — now is your chance to join an elite network of the best and highest earning detailers in the world!

Renny Doyle’s Detailing Success training will teach you how to restore some of the finest and rarest automobiles and aircraft in the world, but even better — you will learn how to maximize profits as a licensed and certified high-end detailer. Renny Doyle's Detailing Success has transformed detailing into a highly profitable, modestly prestigious art form achievable through hard work, unwavering passion, elite skill, and commitment to perfection!

 

Learn more about Renny Doyle

Recognized as the official "Detailer of Air Force One", Renny Doyle is the country’s foremost master automotive and aircraft detailer, and detailing trainer, winner of the 2015 Detailer of the Year and 2015 Lifetime Achievement Award.

For 38 years, Renny Doyle has owned and operated detailing shops and training centers, but it wasn't until the late 1990s that Detailing Success really took off after many years of studying the industry and making educated decisions about how to be profitable.

Renny has been called upon to use his expertise on some of the world's rarest and most expensive vehicles. While detailing skills play an active part in his success, his business skills are the true driver to his success. That success is what he wants to share with you!

In addition to helping his students perfect their precision skills, Renny addresses the most common problems detailers face in their local markets. He shows you how to improve your skill level while getting paid on a level equal with that skill; learn the difference between over-the-counter and professional-grade products and equipment; and how that warrants a higher level of service for your customers.

Renny also teaches detailers how to add ancillary services to their service offering, and how to upsell those services for profit.


Find out more
  • I had certifications from two detailing schools but I always had the feeling I could do it better. Over time, you start trying things on your own but without professional guidance, you are just wasting your time. The amazing thing about Detailing Success Latino is that you learn as much about what not to do as you do learning how to do what is right. Furthermore, there are weekly webinars and the whole Detailing Success Network of experienced detailers to ask questions and from which to get advice.
    Sergio Fierro
    Advance Detailing Experts, Oxnard, CA
  • This is a "Must Have" if you own or want to start a detailing business.I have been detailing for 15+ years and I thought I knew how to run the business side of it. This book has redirected my way of thinking of how I run and operate my business. Great Book.
    Chip Reed
  • I have never been shy about the fact that I grew up on the rough streets of South Central Los Angeles. I want to share my own success in the high-end detailing business with others like myself who are trying to build a profitable business and a better life for their families doing something they love like taking caring of cars. I never dreamed I would be working on historic museum icons and multi-million-dollar car collections, until I met Renny. He showed me the whole business, not just how to wash and polish a car. Learning to do it correctly, getting paid a professional wage for your skill, and being recognized for it in your industry really is a life-changing experience.
    Rigo Santana
    Xtreme Xcellence, Orange County, CA
  • I read this book in two days and it is filled with some of the most informative information needed to successfully run a detailing business. This books shares the author's personal experience as well as some of his friends. It answers almost every question someone would have about detailing. It really helped me put things into perspective and plan accordingly. If you are looking for great information, then this is your book. If you are looking for a fairy tale this is not your book because the TRUTH is what is shared with passion and clarity. This should definitely an initial investment for all looking to enter the detailing business because it explains all of the successes and pitfalls that one may encounter.
    5-Star Amazon Review
  • I attended other training and I am certified by the International Detailing Association (IDA), but when I met Rigo and Renny at SEMA, I knew of their reputation as Air Force One Detailers. Myself, Kike, Rigo, and Sergio have started a movement in Hispanic business communities to show Latino detailers how to offer a much higher level of service to a much bigger car market. I can honestly say that Detailing Success Latino Training changed our lives. It gave us tools to share with customers so they understand why a $125 detail is an investment in their automobile.
    Adrian Granados
    Super Detailing, Downey, CA
  • This book really helped me get my head around starting a mobile detailing business. The resources are invaluable as well. Appreciate all the great advice, Renny!
    Scott Brown
  • I cannot say enough about how private One-on-One training with Renny has helped my business! I knew little to nothing about detailing when I met Renny, and now I feel that I can tackle any job! Learning the skills that I have were just the beginning. The on-going support from being a part of The Detail Mafia, the networking with product manufacturers, and all of the projects I have been lucky enough to have been a part of, has absolutely catapulted my business further than I could have imagined!
    Robert Wiener
    Finer Details, West Long Branch, NJ
  • Before I found [out] about Renny and Mike [Phillips] I was learning here and there from neighborhood detailers and car washes. Some of them were good detailers but really lacked the business part of it. Other just plain sucked, I mean the guys at the car washes did not even know the difference between a cleaner wax and a wax ... after reading Renny's book it amazed me how much quality information it has. From marketing, sales, detailing, laws, and equipment, and a little more. ... he exposes everything a person needs in order to become successful.
    Rudy, 5-Star Amazon Review
  • The Air Force One projects have been a huge part of my local awareness. People still remember me from getting newspaper articles about it from 2011! This is the best relationship I have ever had with a great group of guys and gals in my life.
    Doug Cunningham
    Absolute Shine Auto Spa, Sag Harbor, NY
  • This book lays down a clear, defined path to succeed in auto detailing. A must read for anyone looking to enter the field.
    Michael Gittoes
  • I was in business for a couple years before I attended training with Renny and Diane. After the training, our shop not only grew in revenue but more importantly we started to become profitable. The training not only taught us new techniques in how to properly detail a car, but they also taught me so much about the business side of detailing. One of the best parts of training with Detailing Success is the after-training support you are a part of through their private forum. You learn so much with the help of the community that Renny and Diane built. If you want to be in a detailing business, training with them is the best thing you can do for your business.
    Bobby Poinsett
    Detail Driven, Jackson, WY
  • Quick delivery,excellent source material
    Ivan Echevarria
  • I have been to 4 or 5 Detailing Success East Coast Training events, and I look forward to the next one. We get together and work next to each other on actual detailing skills. This training is invaluable as it keeps us all on the same page and up to date with what's working and what's new. New friendships are always formed and old friendships are strengthened. Manufacturers are often presenters and their connection with our group gives us the advantage over the rest of the detailing industry.
    Doug Cunningham
    Absolute Shine Auto Spa, Sag Harbor, NY
  • Practical and to the point. I started my detailing business a couple of months ago. Although I had developed some ideas on my own I glad I ordered this book. Renny has great ideas that are proven to work and assist anyone who truly want to succeed in the detailing business. Renny, thank you!!
    5-Star Amazon Review
  • Attending one on one training with Master Detailer Renny Doyle was a game changer. Learning tried and true methods, cutting edge innovations and industry specific best business practices gave me the confidence to take my detailing business to the next level. Best of all though, is the follow up fellowship and support one receives through membership in the Detail Mafia.
    Craig MacKay
    Clean Planet Car Wash, Woodinville, WA
  • The handbook to becoming a professional detailer. This book is awesome. It has led me to better my skills and knowledge of the detailing business and led me on a path to profitability and success. I researched the writer Renny Doyle and have now gone through his private Detailing training and I can tell you this guy knows his stuff.
    Kyle Clark
    Xtreme Detailing, Fontana, CA
  • I attended One-on-One training with Renny at the start of my detailing career. It was hands down the best thing I ever did for my detailing business. I had barely gotten off the ground before training with Renny. With what I learned during my time with him, my business just blew up. Business has been great ever since and it just keeps getting better due to my relationship with Renny and The Detail Mafia.
    Doug Cunningham
    Absolute Shine Auto Spa, Sag Harbor, NY
  • This was and is a excellent read not only for the great information on how to get started in auto detailing, but also a lot of great business tip and helpful information. I would recommend this book to anyone who was looking to start their own business. Not only in detailing. Thank you for writing this book.
    Dan Marcil
  • I had been detailing for over 15 years when I decided I needed help in my business. I searched all over with it different detailing training courses and certifications and I kept going back to Detailing Success. I liked the private training plan that was presented to me. Even though this course was a significant investment in myself and my business, it was well worth the money.
    Kyle Clark
    Xtreme Detailing, Fontana, CA
  • Awesome book!!!
    William Mills
  • I was already certified from another school when Rigo told me about their new Latino Detailing Classes. I wanted to be part of the first class, but I wasn’t sure whether I could learn anything new. I was wrong! It was a great experience, much better than any of the other training I had been through!
    Kike Sanchez
    South Bay Detailing, Torrance, CA
  • Excellent. Recommended for those who want it.
    Goeffrey Browning
  • Training with Renny and Diane Doyle changed my life! I was seeking to be the best and knew that would only happen training with Renny. He is a master at what he does and thanks to him, my business has exploded.
    Robert Banik
    Banik Auto Spa, Mobridge, SD
  • Excellent read! Must have if this business interests you. If you're thinking of getting into the car detailing business this book is a MUST! Read it to help you make an informed decision. Detailing is as much about business as it is about detailing ability.
    5-Star Amazon Review
  • Renny trained me on many different professional detailing products, not just one product. I was able to use different types of machines and really improve my skills to a professional level. Since I went through Detailing Success training, my business has improved tenfold. I am happier; I work less; make more money; and I have learned how to place value my work and in my ability. I stand up for myself and no longer let customers take advantage of me in regards to price. Renny and Diane are awesome and I highly recommend this training to anyone who wants to improve their business.
    Kyle Clark
    Xtreme Detailing, Fontana, CA
  • Want to make money detailing? This is a GREAT book that helps noobs and the experienced. So much insight. This is a book about the business side of detailing, so if you're looking for tips on how to detail, while there are a few, this is not the book for you.
    Jason, 5-Star Amazon Review
  • My brother, father and myself attended Renny's private 6-day training course in 2011. We grew up detailing as a hobby, but Renny's class turned us into professionals. Giving the foundation in easy-to-understand terminology, and teaching the applications in detailing, truly set the pace for our business' immense success today. The support by not only Renny and Diane, but the entire Detailing Success Network he's created has been truly, hands down the golden nugget to Renny's course. We are all family and mentor each-other daily. I can't speak highly enough about Detailing Success!
    Chris Parker
    Detail BOSS, Scottsdale, AZ
  • Overall, it is a real good book and tells a reader to always do quality work. I was really impressed with his book that I want to learn about steaming cleaning and train with him. I like how he teaches you about having a good, simple menu and touches other bits and pieces about life and about finding mentors.
    Rudy, 5-Star Review
  • I attended a small group Aircraft Detailing Training event in Big Bear last April. We started with some classroom time and also had plenty of hands-on training. The skills I learned in this class definitely made me confident enough to expand my detailing business into the aircraft realm. An aircraft can be brought down by improper detailing procedures, not something anyone should have to experience. I could not recommend this class more!
    Doug Cunningham
    Absolute Shine Auto Spa, Sag Harbor, NY
  • Excellent book covering all areas to consider when deciding whether or not to start a home-based "Car Detailing Business" and if so; the steps to help be successful doing so!
    Rhonda H, 5-Star Amazon Review
  • I attended the small group training last November and found the training relevant for the real world. Working on small class vehicles and everyday drives prepared me for full time detailing. With the ongoing support of the Detail Mafia, I stay informed of new products, new technology, and new techniques. Training with Renny is what sets me apart from the other detailers in town.
    Guy Bottom
    Air Capital Detailing, Wichita, KS
  • If this is a business you are considering getting in, this book is a must read.
    5-Star Amazon Review
  • Detailing Success and Detail Mafia members get to work booths at SEMA, detail multi-million-dollar vehicles at Monterey Car Week, the prestigious Quail event, McCall's Motorworks Revival event ... a big YES! I clearly recommend Renny!
    Doug Cunningham
    Absolute Shine Auto Spa, Sag Harbor, NY
  • Very detailed book and very helpful with how to start a detailing business.
    Cody Collar
  • The thing people need to understand is that when you train with Renny, it's not over when you leave Big Bear. You've only just started the machine. Other companies will take your money and give you some training, but that's it. You're never going to hear from them again. With Renny and The Detail Mafia, we are constantly in contact through our private forum, continuing education opportunities, special detailing events, weekly webinars, and so much more. I couldn't imagine where my business would be without Renny, Diane, and the Detail Mafia.
    Doug Cunningham
    Absolute Shine Auto Spa, Sag Harbor, NY
  • Renny is a true master with an authentic desire to better the detailing industry and detailers alike. I have saved a lot of time, money, energy, and effort by taking the small groups course before starting my business.
    Curt Hollick
    First Class Detailing, Post Falls, ID
  • This is a fantastic book for auto detailers and used car dealers. This is one of the most thorough books that I have read on the subject. Definitely worth the money!
    Adolphus E. Jefferies
  • Renny Doyle is one of the top 10 detailers in the world in my opinion. It was a true honor to be able to learn from one of the best. Renny and Diane bent over backwards to help me out during my visit, and being part of his Detail Mafia has been a boon to my business. I highly recommend to anyone who wants the best of the best in terms of training and support for auto detailing. Since my training with Renny, I’ve gone on to be the highest rated detailer in the Monterey peninsula, and now have two physical shops, one in Monterey and one in San Jose.
    Justin May
    Advanced Detailing LLC, Monterey & San Jose, CA
  • I think everyone from beginner to expert should read his book. He details the Air Force 1 planes used by the presidents. I am college student who wants to start a detailing business to help pay my books and tuition and as a stepping stone into a bigger business and decided to go with Renny. I heard from him from Autogeek.net and from Mike Phillips (also recommend him and his book). I have limited detailed experience.
    Rudy, 5-Star Amazon Review
  • In October 2013, I made the decision to find the best trainer to learn auto detailing, whereby every search led me to Renny and Diane Doyle at Detailing Success. Finally in February 2015, all paths led to Big Bear, CA and I knew upon meeting Renny and Diane that this was one of the best decisions I made for my business and training. When you are ready to take your business and auto detailing experience to the next level, give them a call. Renny and Diane are simply the BEST!
    Diana Balboni
    N2 Details, Sterling, VA
  • Essential for getting started in auto detailing!
    J. Herrera
  • I went to Renny's training in 2010 and it took me to the next level. If you are thinking about going, it will change your business for the better. It's a detail family!  
    Dan Lauzon
    5-Star Detail, Houghton Lake, MI
  • Renny is the owner of Attention to Details (now Detailing Success) and a renowned expert in the detailing industry. In this book, he gives sound advice on how to set up a detailing business and many important issues to consider.
    5-Star Amazon Review
  • I met Renny first as a detailer, and then as my trainer. We forged a good relationship right away and what struck me as unique, was his unbending support and encouragement for ME to be a success. I trained One-on-One in Boise before his move to southern CA, and I had already been detailing for about 13 years when I went. When detailers ask me about training, the cost, and the value, I always come back to a similar thread. That is, the value of the training is in the long term relationship as a member of this detail group. The ongoing technical bulletins, professional workshop opportunities, support, growth, etc. is what strikes me as unique and a true benefit to my business. In short, I should have kept the money I used on products and equipment years earlier and just spent it on training. That has been the guide to my success.
    Robert Regan
    Santa Barbara Auto Detailing, Santa Barbara, CA
  • Not just for cars. I bought this book with the intention of starting a detailing business, much like everyone else. I ended up using the principles and starting a different venture. This book is good for either the specific niche or any other business endeavor you have.
    Cletus Zepedis
  • I trained with Renny 5 years ago and since then, we have been on fire! I did the solo training with him. Being part of the Detail Mafia is the best, as well as hanging out with the longtime guys!
    Bill the "Buff Man" Quinn
    Bill the Buff Man Auto Detailing, Ephrata, WA
  • This is a must have if you plan on starting your own mobile detailing business. I bought it in its electronic form and I kinda regret it in that form. Reason being is it would be more convenient to have in a paperback form so you could highlight things and save important stuff.
    Brondon, 5-Star Amazon Review
  • I totally recommend spending the little bit of money on this book before spending thousands on equipment and advertising ... like I did!
    5-Star Amazon Review
  • If you are even just thinking of starting an auto detailing business, you HAVE to have this book! This book is well written in everyday language, and easy to follow and understand. There is so much useful information, if you only take a small portion of his advice, you are sure to be a success in the industry!
    5-Star Amazon Review
  • My father and I went to Renny for One-on-One training to expand our business and grow our knowledge. We gained so much more with the ongoing training and the support we have received from him and the fellow Detailers. The training has helped us with business management, as well as taking the paint correction into our restorations. We were also invited to be part of the Air Force One Detailing Team and, Wow ... we will never forget that experience!
    Ryan Collins
    Rodnecks LLC, Hopkinsville, KY
  • I went to Renny when I was just detailing part-time and still had a full-time job. I have been on the Air Force One Detailing Team but one year I couldn't go because my job wouldn't let me off. This fall, I was able to quit my job and I have gone into partnership with a tire and auto store. What a difference it has made being able to run my own business! Renny taught me how to manage the detailing division of the business and some days I am in the office all day working with customers. We also just hired two window film installers to help us expand our services and improve the time in which we turn jobs around. Thanks, Renny!
    Steven Miller
    Diamond Star Auto, Millersburg, IN

Over a Decade Restoring the First Presidential Jet Air Force One

In 2002, Renny received a call from a Bush administration official asking him to build a team to restore the deteriorating paint on the first Air Force One presidential jet. The celebrated jet served as a flying Oval Office for four U.S. Presidents including Eisenhower, Kennedy, Johnson, and Nixon.

The restoration project started in 2003 with Renny and his small staff but by 2010, had grown into an elite team of detailers who have returned every year since to restore and preserve the historic, multimillion-dollar icon of American history. Living on the tarmac at Seattle’s Museum of Flight, the famous Boeing 707-120 Special Air Missions (SAM) 970 suffered from the effects of torrential rain, the elements, contaminants, oxidation, and UV fading.

Renny Doyle began saving the deteriorating surface paint and bright work (aluminum) using the best products, most effective equipment, and the most advanced detailing techniques.

In 2005, Renny introduced a forced action polisher to the project, thinking it would be less likely to cause holograms than a rotary buffer. With its larger stroke length, it spread the polish over a larger area to produce a more consistent result. His theory proved correct!