Retail vs. Wholesale Detailing
Some of you have been in the detailing industry for years and know all the terms and phrases. For those that are newer and don’t have all the terminology down yet, we have two primary segments within the industry… retail and wholesale. You may be considering going after dealership work within your market, or maybe you are strictly all about going after the more profitable and better-paying retail work. But I encourage you to look at both when you first open for business.
“Happiness is positive cash flow.” -Fred Adler
You’re going to need cash flow when you first start up and I couldn’t care less where it comes from as long as you are making a profit. Retail is highly preferred, as there are more profits per hour in retail-based services.
On the other hand, wholesale accounts can offer an infusion of cash flow into your business and while the profits may not be as desirable, you can always drop or scale back your wholesales accounts as you build up your retail sales.
Detailing Success Blog
Detailing Success was founded in 2004 by Renny Doyle - A high-level auto detailer-turned-trainer that is passionate about helping other professional detailers transform their detailing businesses and in turn, their lives. By helping them refine their skills in the various tasks that come with owning and operating a professional auto detailing shop, Renny has trained and mentored over 500 detailing entrepreneurs from around the globe and detailed well over 4000 aircraft. Also known as "The Detailer of Air Force One", the proud founding member of The Detail Mafia, the author of “How to Start a Home-Based Detailing Car Detailing Business", and a co-creator of the P&S Double Black line of detailing products, Renny was inducted into the International Detailing Association (IDA) Hall of Fame in 2019.
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