Renny Doyle • June 1, 2020

Ten Common Success Traits for New or Expanding Detailing Businesses

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Last week we looked and the ten most common mistakes that can kill a detailing business. This week we look at the exact opposite, ten common success traits for new or expanding detailing businesses.


This list is the foundation for those that I see making the most progress and larger-than-normal successes within the detailing industry…


  1. Being business educated and having a foundation read to start a business.
  2. Being trained and educated within the art of professional-level detailing.
  3. Business is started within one’s means ad securing working capital.
  4. Starting out with business with little or no debt.
  5. Having a written business plan that addresses successes and challenges alike.
  6. Having a marketing and sales plan of action that keep the sales pipeline flowing.
  7. Developing solid personal and business branding in the early days.
  8. Establishing a highly effective referral and follow-up system.
  9. Top-notch phone and in-person sales approach that wins business.
  10. Having a proven and well-designed menu in place and profit from that menu.

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