The Benefits of Offering Gift Cards
It’s kind of hard to fit a detail or a ceramic coating job under the Christmas tree, but that doesn’t mean they don’t make great gifts. Gift cards can help you help your customers give the gift of a clean car. Sure, it’s only a few weeks until Christmas, but it’s not too late…
Gift cards are the most popular and most requested present during the holidays and all other occasions for that matter. Not only are they beneficial to the gift giver and the receiver, but they are a huge benefit to your detailing business too!
It’s easy for you to offer gift cards or certificates at your shop. You can do it the old fashioned way and offer a hand-written gift certificate, you can partner with a service that helps you offer actual plastic gift cards, or you can even offer digital solutions through the help of software companies like Urable, RoadFS and Detail Bookie. Why offer gift cards? Well, here are a few good reasons…
Increase Brand Awareness
Receiving a gift card is a great way for someone to try out a service that has appealed to them, but that they haven’t tried or committed to yet. The gift giver may be an existing customer, but chances are the receiver will be a new customer being introduced to you and your business for the first time.
Build Customer Loyalty
Building relationships with your customers is an important part of keeping long-term clients. Creating more ways for them to conveniently do business with you will help them continue to use your services so you can build and nurture those relationships.
This one is pretty obvious, but offering gifts cards is a great way to improve your cashflow, especially around the holidays when the winter weather may slow down your detailing business a bit. Keep in mind, those gift cards are going to get redeemed someday, so consider managing those funds carefully. Some detailers will deposit gift card funds in a separate account and draw from it as the cards are redeemed.
So, if you want to be able to fit a detail under your customer’s tree this year, implement a gift card program and take advantage of all the benefits they have to offer for you and your customer.